Weather 
In the past three months, the average American has missed out on two fun events, avoided hosting guests twice, and had two arguments in their household due to their home’s messy state.
According to a new survey of 2,000 nationally representative Americans, the stress of needing to clean their home before they can relax is ever-present for two-thirds (64%).
Of those who have missed out on doing something fun due to needing to clean their home, respondents spent that time doing laundry (56%), cleaning the bathroom (51%), doing the dishes (46%), vacuuming (40%), and mopping (38%).
Results found that a majority of those surveyed were overwhelmed by the never-ending task that is cleaning (69%).
Conducted by Talker Research for Swiffer, the survey found that the average person surveyed loses an average of six hours a week between prepping to clean, cleaning, and recuperating afterward — nearly an entire workday dedicated solely to cleaning up.
With so much time spent on cleaning, seven in ten respondents admit that being an adult is less fun than they thought it would be.
When they think back to what excited them most about adulting, 68% remember being excited about the opportunities they’d have, like living on their own (50%), driving (47%), and having more free time (43%).
The reality is, outside of work and sleep, more than half of respondents estimate they have only approximately four hours of personal time per day, with nearly one-third (31%) reporting even less.
For more than half of respondents, that limited time is quickly eaten up by chores that leave them feeling drained.
Two in three Gen Z and millennial respondents report feeling exhausted after cleaning their home, with many describing household chores as physically demanding. That fatigue may be tied to a lack of downtime.
The survey found that the average American spends just 18% of the year on “free time.”
“It’s clear that as adults, we treasure what free time we have left after a busy day of work, family, and even cleaning,” said Dave Landers, Vice President, North America Surface Care, Procter & Gamble. “Choosing the right products that enhance your everyday clean while helping you get more time back in your day is a small change that can make a serious impact.”
While most want to recommit to adulting the way they once imagined, one in seven struggle to see where they could possibly carve that time out (15%).
Common cleaning stressors include dishes piling up in the sink (37%), dirty floors (33%), and a ring around the toilet bowl (30%).
Respondents report that mopping alone takes an average of 29 minutes, with 38% of respondents noting that it takes over 30 minutes.
Among all household chores, the most time-consuming chores are laundry (37%), cleaning the bathroom (36%), cleaning the fridge (25%), mopping (22%), and doing the dishes (18%).
Nearly half of those surveyed say they need at least half an hour to mentally prepare to mop (49%) — more than those who need that amount of time for cleaning appliances (46%), vacuuming (44%), and doing dishes (38%).
“Cleaning, especially cleaning your floors, shouldn’t be stressful, feel like a chore or make you miss out on what’s important in life,” said Landers. “We aim to help deliver stronger scrubbing power so you can get more time back in your day while making cleaning feel less like less of a full body exercise, and keep floors clean enough that your white socks stay white after you walk across them.”
Research methodology:
Talker Research surveyed 2,000 nationally representative Americans who have access to the internet; the survey was commissioned by Swiffer and administered and conducted online by Talker Research between March 5 and March 11, 2026. A link to the questionnaire can be found here.
