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Walmart is rolling out a weeklong fall sales event that will overlap with Amazon’s Prime Big Deal Days, giving consumers two major discount events during the early holiday shopping season.
The retailer’s Deals & More event begins at 12 a.m. ET Oct. 5 and runs through Oct. 11, offering shoppers seven days of discounts across categories including home, tech, toys and Halloween items.
Amazon’s “Prime Big Deal Days” are scheduled for Oct. 6-7, meaning the two sales events will overlap for two days.
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Ahead of the sale, Walmart has been advertising discounts of up to 50% on home items; 40% on tech; 30% on toys, food and Halloween products; 25% on tools; and 20% on wellness items.
“Heads up — big deals coming!” Walmart states on its website.
Unlike Amazon’s Prime Big Deal Days, Walmart’s sale is expected to be available to all shoppers and does not require a paid membership.
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Amazon, meanwhile, said Prime Big Deal Days is an exclusive event for Prime members.
“Looking to get a head start on your holiday shopping? Prime members can start saving now ahead of Prime Big Deal Days 2026, returning October 6-7 with 48 hours of exclusive deals across more than 35 categories,” Amazon said in a press release Monday.
Amazon said Prime members will be able to shop for millions of deals on brands, seasonal items and everyday essentials when the event begins at 12:01 a.m. PDT on Oct. 6, adding that early deals are already available.
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The company also encouraged shoppers who are not already Prime members to sign up or start a free trial to access the sale and other membership benefits.
Walmart and Amazon could not immediately be reached by FOX Business for comment.
