Weather 
It’s snack time.
Target is taking aim at Costco after recently rolling out a brand new, in-store snack bar in NYC. The Minnesota-based retailer did a major rebrand at its SoHo location — complete with a new grab-and-go section.
But don’t get too comfortable; the snack bar will not have any tables and chairs — or any place to sit and eat like the setup at Costco. Instead, Target is zeroing in on hungry shoppers by offering quick bites from popular brands like Wilde and Cadootz — at low prices.
The bodega-style section will only be in the SoHo location as the chain aims to bring a “New York-inspired food market” to hungry, Bullseye shoppers.
“With Target SoHo’s transformation complete, we’re bringing that joy of discovery to every corner of the store, turning everyday essentials into moments of inspiration and giving guests something new to love with every Target run,” chief brand officer Michelle Mesenburg said in a press release.
The new food and beverage spot will also showcase a seasonal shopping bar featuring sweet and savory products from Target’s Favorite Day brand.
Costco shoppers may not be too impressed. The Target space is too small to make an entire food court with a kitchen setup that is ready for cooking.
So, if you’re looking for the iconic $1.50 hot dog and soda combo or a number of other hot and fresh faves — Costco is your best bet. However, the retail behemoth is trying to attract a different customer.
The brand is plotting to give buyers an entertaining experience, keeping consumers in stores and exploring all the aisles.
In a second-quarter earnings call, Target CEO, Michael Fiddelke, said guest experience was the number one priority for the shopping giant.
“We want to make Target not just a place to shop, but a destination for busy families,” Fiddelke said.
The SoHo snack bar aims to be just that — a one-stop shop for the entire group of customers.
“Our guests want more than just a place to shop — they want to feel inspired, discover something new and find great style, design and value in the products they shop for every day,” Mesenburg said.
The Downtown location will also give shoppers a newly designed food and beverage that is renovated to look like a modern city market or grocery store. Target has also added what it’s calling the Bullseye Loft — a spot in the store featuring products for the home featuring the home brand Threshold.
The remodel is not sitting well with shoppers as loyal fans flooded Facebook with their takes. Despite the brand spending a fortune on the place, shoppers didn’t approve.
“Looks like a cold sterile spaceship or lab,” one Facebook user wrote.
Another user simply wrote, “Who cares?”
A third added that the store’s bright red color felt more a trip through the body part than a store.
“Feels a bit like being whooshed through a human artery at the Target store in Soho, no?”
