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It’s not everyday Nordstrom puts the industry’s most talked-about beauty products on sale, but right now, the retailer quietly marked down a mix of viral makeup, skincare, haircare and tools from brands you’re used to seeing on your FYP. Brands that rarely get discounted, including favorites constantly spotted in celebrity makeup artist kits, are currently marked down for a limited time.
That means now is the perfect time to stock up on glow-boosting complexion staples, luxury haircare, skin-plumping treatments and high-end tools people wait months to buy on sale. Below, we’ve rounded up 11 staples you’ll want to add to your cart — stat.
Viral Beauty Brands Worth Shopping on Sale at Nordstrom
1. Waterproof Foundation: A makeup artist staple, this long-wearing foundation has a matte finish, is transfer-proof and will even look good in photos — was $49, now $34!
2. 2-in-1 Hair Tool: Is it a waver or a curling wand? Try both. This 2-in-1 must-have cuts styling time thanks to its versatile capabilities, including crimps, curls and everything in between — was $129, now $99!
3. Travel Haircare: For hair that looks good on the go, this three-piece kit has you covered with a bond-building treatment, shine spray and heat protectant — was $29, now $23!
4. Luxe Concealer: The best part of this high-coverage concealer is not just the fact that it lasts all day, it’s the fact that the precision applicator conceals and contours — was $44, now $31!
5. Makeup Mirror: Make getting ready easier with this lighted makeup mirror, which features 15 LED bulbs for flawless application, plus a 120-degree beam angle — was $110, now $82!
6. Lip Crayons: Hailing from a makeup artist-loved brand comes this lip crayon duo in eye-catching statement-making hues — was $40, now $24!
7. Iridescent Eyeliner: Let your creativity shine through with this super pigmented eyeliner that features a precision tip for every line, wing and shape you draw — was $30, now $24!
8. Brush Set: The right brushes make all the difference in makeup application, and this eight-piece travel-friendly set has everything you need for shadows, powders and creams — was $130, now $110!
9. Age-Defying Oil: This retinol-infused night oil helps soften fine lines and wrinkles, promotes skin firmness and just plain feels good if your skin is feeling parched — was $89, now $71!
10. Smoothing Conditioner: Douse your strands in hydration with this luxurious-feeling conditioner. It smooths, detangles and nourishes strands from root to tip — was $32, now $29!
11. 24K Gold Eye Serum: Get rid of signs of premature aging like fine lines, wrinkles and puffiness around the eyes with this gold-infused eye serum that’s just as luxurious as it sounds — was $70, now $49!
Still figuring out your updated beauty routine in 2026? Now’s the perfect opportunity to stock up on new, popular products to help you glow up from the inside out. You don’t need to pay full price for great finds because Amazon’s Winter Sale is still marking down seasonal items, including beauty essentials that will upgrade […]
