Move over Erewhon, there’s a new bougie grocery store in LA — and the smoothies are cheaper

Forget $20 and change celebrity smoothies — LA’s newest luxury grocer is trying to prove wellness culture doesn’t have to cost quite that much.

Laurel Supply opened last week in West Hollywood, instantly triggering comparisons to Erewhon thanks to its sleek interiors, influencer-friendly aesthetic, highly curated pantry items and prepared foods.

Unlike its infamous rival, Laurel Supply appears to be positioning itself as slightly less financially devastating.

“The experience seems like a good experience here,” one customer told The California Post while visiting the new market. “There’s definitely some room in here. There’s natural light, it makes it feel like a farmers market.”

Smoothies here reportedly cost between $14 and $16, undercutting some of Erewhon’s viral celebrity collabs that regularly creep upwards of $20.

One Laurel drink in particular is already drawing comparisons to Hailey Bieber’s beloved Strawberry Glaze Skin smoothie at Erewhon.

“The Heavenly So is the most comparable to the Hailey Bieber smoothie,” Avionna Cipriano told The Post. “It has a lot of similar flavors.”

“I tasted the Hailey Bieber [at erewhon],” Ekaterina Bubnova said. “It was fine, but it wasn’t really good. I really wanted to taste the strawberry matcha here.”

Other shoppers said they were specifically drawn to Laurel Supply because they “were less focused on being cool and more focused on having good ingredients,” Taryn Thompson said. “They are not trying to sell at a high price. Also what drew me in was the wood fire pizza, they mill their own flour.”

The new market comes from the team behind Laurel Hardware and Laurel Grill, and has quickly become the hottest new see-and-be-seen spots in LA.

Inside, shoppers will find blonde wood shelving, carefully stacked imported snacks, a sushi counter, a gelato station and a pizza oven setup that is already pulling crowds.

Oh, and it’s just a short walk from Erewhon’s West Hollywood location…

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