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When a celebrity puts their stamp of approval on a haircare brand, we take note. But when two celebrities are fans? Case in point: That’s when we really start paying attention. Case in point: Mariska Hargitay recently relied on a thickening cream from a haircare brand that Jennifer Garner also loves: the Virtue Flourish Thickening Styling Treatment Cream.
For Hargitay’s fresh, undone waves at the Emmys, celebrity hairstylist Adir Abergel reached for the lightweight styling cream, which is designed to give strands a fuller, thicker appearance without weighing them down.
Get the Virtue Flourish Thickening Styling Treatment Cream for $46 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.
The treatment is all about creating fuller, thicker hair without leaving strands feeling stiff, sticky or weighed down. It’s especially great for those with fine or thinning hair, as it adds body and helps give strands a more hefty feel from root to tip. Instead of creating overly polished volume, it lends itself perfectly to the kind of soft, airy texture Hargitay wore, making hair look naturally full and effortless. Like you just woke up like this.
Like the rest of Virtue’s Flourish collection, the formula was created with thinning hair in mind. It features the brand’s Alpha Keratin 60ku CLINICAL protein alongside ingredients like red algae and tara tannins to help support healthier-looking strands while you style. Essentially, it isn’t just your typical volumizing product that makes hair look thicker for the day. The treatment combines styling benefits with haircare ingredients, so it’s an easy addition to a routine if fullness and overall hair health are both on your hair checklist.
Using it is straightforward. Work a small amount through damp hair, concentrating on the mid-lengths, then style as usual. You can blow-dry with a round brush if you’re after more polished volume, or take a cue from Hargitay’s undone look and use it as the foundation for loose, touchable waves. Since the formula is designed to add fullness without sacrificing movement, hair can still have that soft, lived-in finish rather than looking overly styled.
The thickening cream is a hit among fine-haired shoppers. One Amazon reviewer said it “gives me volume back” after “menopause.” Another shopper with fine hair said it “gives incredible volume that lasts for days.”
Ready to give your own strands the A-list treatment? Shop the treatment now to add body to your next blowout.
Get the Virtue Flourish Thickening Styling Treatment Cream for $46 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.
