• Home
  • News
  • World
  • Business
  • Politics
  • Tech
  • Entertainment
  • Health
  • Lifestyle
  • Sports
  • Travel
  • More
    • Web stories
    • Trending
    • Press Release

Subscribe to Updates

Get the latest USA News and updates directly to your inbox.

What's On
Strong winds send hot air balloon into California casino, power line before remarkable safe landing

Strong winds send hot air balloon into California casino, power line before remarkable safe landing

May 5, 2026
Meet the Nominees For the 2026 Chita Rivera Awards

Meet the Nominees For the 2026 Chita Rivera Awards

May 5, 2026
Both sides of 110 Freeway shut down in San Pedro after fire erupts in tunnel beneath freeway

Both sides of 110 Freeway shut down in San Pedro after fire erupts in tunnel beneath freeway

May 5, 2026
NATO still in the dark over US plans to withdraw 5,000 troops

NATO still in the dark over US plans to withdraw 5,000 troops

May 5, 2026
Melissa Rivers Says the ‘Nipple’ Was the Best Accessory at the 2026 Met Gala: ‘There Were Countless’ (Exclusive)

Melissa Rivers Says the ‘Nipple’ Was the Best Accessory at the 2026 Met Gala: ‘There Were Countless’ (Exclusive)

May 5, 2026
Facebook X (Twitter) Instagram
Just In
  • Strong winds send hot air balloon into California casino, power line before remarkable safe landing
  • Meet the Nominees For the 2026 Chita Rivera Awards
  • Both sides of 110 Freeway shut down in San Pedro after fire erupts in tunnel beneath freeway
  • NATO still in the dark over US plans to withdraw 5,000 troops
  • Melissa Rivers Says the ‘Nipple’ Was the Best Accessory at the 2026 Met Gala: ‘There Were Countless’ (Exclusive)
  • Trump opens Strait of Hormuz with ‘Project Freedom’ and more top headlines
  • Trump turns Obama-era youth health policy on its head as school fitness benchmark returns
  • John Cena teases ‘history-making news’ at WWE Backlash
  • Privacy Policy
  • Advertise
  • Contact
US Times MirrorUS Times Mirror
Newsletter
  • Home
  • News
  • World
  • Business
  • Politics
  • Tech
  • Entertainment
  • Health
  • Lifestyle
  • Sports
  • Travel
  • More
    • Web stories
    • Trending
    • Press Release
 Weather Login
US Times MirrorUS Times Mirror
Home » Ford CEO admits that ‘the customer has spoken’ after EV push drives major quarterly loss
Lifestyle

Ford CEO admits that ‘the customer has spoken’ after EV push drives major quarterly loss

staffstaffFebruary 11, 20262 ViewsNo Comments
Facebook Twitter WhatsApp Telegram Pinterest Email
Ford CEO admits that ‘the customer has spoken’ after EV push drives major quarterly loss

Ford on Tuesday posted its largest quarterly loss since 2008 amid losses in the automaker’s electric vehicle (EV) division, as well as the impact of tariffs and a fire that impacted an aluminum supplier.

The Detroit automaker reported a fourth quarter net loss of $11.1 billion after previously disclosing large writedowns to its EV programs, which the company is realigning in response to lower-than-expected consumer demand and changing federal subsidies.

“I think the customer has spoken,” Ford CEO Jim Farley said on the company’s earnings call. “That’s the punchline.”

The company lost $4.8 billion on EVs last year and projects 2026 will bring losses in the range of $4 billion to $4.5 billion, adding that the division will continue losing money for at least the next two years. Ford CFO Sherry House said during the earnings call that the automaker is targeting break-even for its EV unit in 2029.

Ford also announced a larger than previously reported financial hit from tariff costs, as the company lost an additional $900 million after the Trump administration said in December that a tariff-relief program would only be retroactive to November, rather than back to May as originally anticipated.

Jim Farley, CEO of Ford talks on stage during the Red Bull Racing season launch at Michigan Central Station on January 15, 2026 in Detroit, Michigan. Getty Images

The automaker’s tariff bill last year was about $2 billion and Ford indicated it expects tariff costs will be roughly the same level this year.

Ford was more reliant on imported aluminum due to a pair of fires that impacted an aluminum plant near Oswego, New York, which isn’t expected to be fully operational again until sometime between May and September.

Drivers charge their Teslas in Fountain Valley, CA, on Wednesday, March 20, 2024. MediaNews Group via Getty Images

Despite those headwinds, Ford’s fourth quarter revenue of $45.9 billion beat analysts’ expectations. The company narrowly missed its revised guidance of $7 billion, as it posted earnings before interest and taxes of $6.8 billion for the year.

Late last year, Farley announced the company is cutting production of the electric F-150 Lightning and refocusing its investment on hybrid vehicles and affordable EVs, resulting in a $19.5 billion charge on its EV assets and product roadmap.

Start your day with all you need to know

Morning Report delivers the latest news, videos, photos and more.

Thanks for signing up!

He said the move would allow the company to refocus investments in higher margin areas like American-built trucks, vans and hybrids across its lineup, as well as more affordable EVs.

A Ford F-150 Lightning is offered for sale at a Ford dealership on December 15, 2025 in Chicago, Illinois. Getty Images

The company is planning a $30,000 EV platform and has signaled it will start rolling out an electric pickup on that platform next year. Ford also plans to pursue targeted partnerships in certain markets and investments in hybrid technologies.

“I do believe this is the right allocation of capital. It’s a combination of partnerships where it makes sense, efficient partial electrification investments where we have revenue power, and really hitting the EV market in the core,” Farley told analysts on a call Tuesday.

Reuters contributed to this report.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram WhatsApp Email

Related News

Strong winds send hot air balloon into California casino, power line before remarkable safe landing

Strong winds send hot air balloon into California casino, power line before remarkable safe landing

The best Cinco de Mayo 2026 food deals: Chipotle, Taco Bell and more

The best Cinco de Mayo 2026 food deals: Chipotle, Taco Bell and more

Experimental hair loss pill just cleared a major hurdle — when it could hit shelves

Experimental hair loss pill just cleared a major hurdle — when it could hit shelves

Kellogg’s brings back the cereal box toy — and adults are excited, too: ‘Please stay forever’

Kellogg’s brings back the cereal box toy — and adults are excited, too: ‘Please stay forever’

Food, fitness top list of American obsessions: survey

Food, fitness top list of American obsessions: survey

Dear Abby: My husband wants me to finance the house renovations while not being apart of the will

Dear Abby: My husband wants me to finance the house renovations while not being apart of the will

Doctor separates fact from fiction on cold plunges and red light therapy

Doctor separates fact from fiction on cold plunges and red light therapy

Heidi Klum’s bizarre statuesque Met Gala look mistaken for AI — ‘What is this?’

Heidi Klum’s bizarre statuesque Met Gala look mistaken for AI — ‘What is this?’

Haute headpieces and quirky, head-turning masks were the 2026 Met Gala’s hottest accessories

Haute headpieces and quirky, head-turning masks were the 2026 Met Gala’s hottest accessories

Add A Comment

Leave A Reply Cancel Reply

Latest News

Review: Record Shares of Voters Turned Out for 2020 election

Review: Record Shares of Voters Turned Out for 2020 election

January 11, 2021
EU: ‘Addiction’ to Social Media Causing Conspiracy Theories

EU: ‘Addiction’ to Social Media Causing Conspiracy Theories

January 11, 2021
World’s Most Advanced Oil Rig Commissioned at ONGC Well

World’s Most Advanced Oil Rig Commissioned at ONGC Well

January 11, 2021
Melbourne: All Refugees Held in Hotel Detention to be Released

Melbourne: All Refugees Held in Hotel Detention to be Released

January 11, 2021

Subscribe to News

Get the latest USA News and updates directly to your inbox.

Editor's Picks
Review: Record Shares of Voters Turned Out for 2020 election

Review: Record Shares of Voters Turned Out for 2020 election

January 11, 2021
EU: ‘Addiction’ to Social Media Causing Conspiracy Theories

EU: ‘Addiction’ to Social Media Causing Conspiracy Theories

January 11, 2021
World’s Most Advanced Oil Rig Commissioned at ONGC Well

World’s Most Advanced Oil Rig Commissioned at ONGC Well

January 11, 2021
Facebook X (Twitter) Pinterest WhatsApp TikTok Instagram
2026 © US Times Mirror. All Rights Reserved.
  • Privacy Policy
  • Terms
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.

Sign In or Register

Welcome Back!

Login to your account below.

Lost password?