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A hot new NYC “premier wellness and lifestyle brand” that bills itself as a “beacon of health-conscious living,” is giving fit foodies a serious case of indigestion after the revelation of “astronomical” salt and fat content on its menu items.
The wildly popular Pura Vida Miami has taken NYC by storm with six new locations — including Bryant Park, NoMad and the Upper East Side — in recent months and has a devoted clientele despite its heart-stopping prices, including a $30 Jen’s herb salad with oven-roasted salmon, $26 spicy tuna bowl and $14 Miami mocha “superfood smoothie.”
But the sodium and fat amounts in several staples are making a mockery of health recommendations, shocked devotees said after discovering the appetite-killing nutrition table.
Favorites including the $19 tuna sprout sandwich — with 145 grams of fat and sodium levels pushing 3,000 mg – dwarf the amounts in a McDonald’s Big Mac, with 34 grams of fat and 1,060 mg of sodium.
The American Heart Association recommends no more than 2,300 mg a day of sodium — with a daily goal of 1,500 mg a day — for most adults, while the Mayo Clinic recommends a target fat range of 44 to 78 grams based on a 2,000-calorie-a-day diet.
“I’m going to cry – that just destroyed my entire life. I feel betrayed,” bemoaned Audrey Jongens, food influencer from the social media foodie account, The VIP List, who eagerly awaited the new NYC locations.
“The Kale Chicken Caesar wrap’s 93 grams of fat and 1,350 calories deserves jail time and the sodium amounts for my other favorites have me questioning my entire life.”
The shattered foodie added she’s “more upset about this than when my ex cheated on me.”
Cult followers are similarly crushed, knowing one menu item alone can far exceed daily recommended values of fat and sodium.
“I’m obsessed with Pura Vida, but I feel like I’ve gotten fat,” NYC marketing specialist Racine Levy told The Post, noting the Perfect Egg Sandwich’s 3,160 mg of sodium. “I felt like I was eating healthy because it’s Pura Vida, but it always felt very salted up.”
“It’s great for the Instagram story, but is it good for my gut? I feel like I’m shelling out a small fortune to get fat,” said the disillusioned diner, conceding, “but I’m still going to go.”
One body–conscious devotee moaned, “These are astronomical numbers. The Crunchy Veggie wrap, which I eat twice a week, has 96 grams of fat and almost 2000 mg of sodium.
“The Jen’s Herb salad has 46 grams of fat? This is a Big Mac in arugula’s clothing. It feels more like ‘Pura Morta.’”
When her UES best friend recently had surgery, the “one thing she wanted” was Pura Vida, said Jillian Bamberger of Tribeca, who hand-delivered the tuna sandwich to her convalescing buddy. Turns out it was twice the daily recommended fat value.
“Part of the appeal is that you think it’s healthy. It gives off such healthy vibes,” said the “obsessed” Bamberger, who favors Pura Vida’s PB Lover acai bowl with 62 grams of sugar, more than double the 25 grams recommended for women.
Pura Vida, whose motto is “Where health is happiness,” bills itself as an “all day cafe,” festooning its outposts with its signature boho and beach vibe decor and crown of lush foliage.
The irresistibly cool vibe has drawn a cult following since co-founders Omer and Jennifer Horev opened the first South Beach spot in 2012.
NYU registered dietician Lisa Young said believing every menu item is the carte blanche key to health “can get you in trouble.”
“For someone who has hypertension, that regular consumption can become dangerous over time.”
The Post reached out to Pura Vida for comment.
