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Adobe and Google are announcing an AI-focused strategic partnership on Tuesday that will deepen the integration of the two companies’ products.
The two companies plan to bring Adobe tools into more Google apps and also incorporate Google DeepMind’s AI models into more Adobe apps. For example, Acrobat will be available in Google Drive and Gmail, while Google’s latest imaging tools will be in Photoshop, Premiere and Firefly. The announcement comes as part of Adobe MAX, the world’s largest creativity conference that began Tuesday in Miami Beach.
Ely Greenfield, chief technology officer for creativity business at Adobe, told FOX Business that a major theme for the company in the past few years has been “pushing the bounds of how we can use AI to accelerate that and to make people even more capable and more powerful through the use of creative AI.”
“It used to be that you had to bring that into a desktop tool like Photoshop to really be able to get access to those capabilities. Now we can deliver that to them whether they’re doing that through a web app, through our desktop flagship tools, or through any of these new AI portals like Gemini where customers are really coming to start and do more and more of their work,” he said.
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Greenfield said the partnership is leveraging the expertise at the two companies to “shape the technology to make it accessible to people for creation, whether that’s for content creation or consuming or modifying a PDF.”
“We get to pair that together with Google’s deep expertise in AI, really pushing the bounds with DeepMind and what they’re doing in bringing those capabilities to the bleeding edge, and also, obviously, their world-class capability to reach a mass of users around the world,” he added.
Matt Renner, president and chief revenue officer for Google Cloud, told FOX Business that he often hears from CEOs and other corporate leaders that they want Google to bring value to the user to help make things less complex and allow them to be more productive.
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The partnership has already seen the integration of some of the two companies’ tools, such as the launch of Adobe connectors in Gemini and Gemini Enterprise. Acrobat will also be available as a suggested app in Google Workspace — including popular platforms like Google Drive and Gmail.
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| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| ADBE | ADOBE INC. | 237.32 | -1.98 | -0.83% |
| GOOGL | ALPHABET INC. | 288.15 | +3.37 | +1.18% |
The companies plan to integrate Google’s AI models into models powering AI capabilities in Acrobat to allow users to edit PDFs conversationally, get summaries of information in documents and create assets faster. Google’s frontier models for image and video will be available in Adobe Photoshop, Firefly Express and Premiere.
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Adobe and Google DeepMind are also planning to explore new editing capabilities for creative professionals, with the companies explaining they plan to explore customization of a Google image model for Photoshop that could enable near-real-time edits through the use of prompts to edit images and choose among variants.
