Caitlin Clark becomes first-ever brand partner for Dick’s Sporting Goods and Foot Locker

Caitlin Clark is winning off the court, as DICK’S Sporting Goods announced a multiyear partnership with the WNBA superstar on Wednesday, uniting with the major sports retailer to bring her brand to fans across the globe. 

The exclusive deal includes DICK’S and Foot Locker, marking the first time either company has signed an athlete as a brand partner. 

“DICK’S Sporting Goods was always a stop before the start of any sports season when I was growing up,” said Clark in a press release. “Being the first ever brand partner for both them and Foot Locker is a really special full-circle moment. Both brands have deep roots in sport, basketball and sneaker culture, and have strong connections with fans in the U.S. and around the world.”

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Clark will be collaborating with DICK’S and Foot Locker on national and global campaigns as well as custom promotion supporting her signature footwear, apparel and product lines. She will also take part in retail and digital experiences, fan activations, appearances and community programming designed to bring athletes closer to the game. 

“We’re excited to partner with Caitlin because we see the same opportunity to build on the energy around basketball and bring more people closer to the game through DICK’S and Foot Locker, Ed Stack, executive chairman at DICK’S Sporting Goods, Inc., said in a press release. “Caitlin has an incredible ability to inspire, and as an athlete whose love of sports extends beyond basketball to golf, football, soccer, baseball, softball and more, she connects with fans across every part of our business. 

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“This partnership offers new ways to come together around a shared passion for sport, and the possibilities it creates.”

Clark is coming off her third WNBA season when she once again broke all-time WNBA records, including the most points scored in a single season. She surpassed Diana Taurasi’s previous record of 860 points, totaling 891 across 40 games. 

Clark also set the Indiana Fever’s single-game scoring record with 45 points against the Seattle Storm, while becoming the first player in WNBA history to record 25-plus points and 15-plus assists in a playoff game. She also recorded the first-ever points/assists double-double in the first half of a playoff game. 

Her stardom continues to rise by the season, and she has played a large role in the WNBA’s growth in recent seasons alongside other key stars including five-time MVP A’ja Wilson, Breanna Stewart, Napheesa Collier, Angel Reese, Paige Bueckers and many more.

“Caitlin has had an extraordinary impact on the game of basketball, not only through her talent and star power, but through the countless young girls and boys she has inspired to play the sports that they love, stay in the game and become fans of sport,” Emily Silver, chief marketing, eCommerce and athlete experience officer at DICK’S, said in a press release. 

“That impact is deeply connected to what we believe at DICK’S: sports can build confidence, create opportunity and change lives. We’re proud to partner with an athlete who is helping a new generation see what’s possible.”