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As a fashion editor, I’m not against shopping for a good dupe, but when the actual name-brand item is on sale for the same price I’d pay for the alternative? Best believe I’m going with that option, every time. With Amazon’s Prime Day happening from June 23 through 26, I’m taking full advantage of all the discounts on well-known labels. Kate Spade bags, Levi’s denim, Adidas sneakers and more have been marked down (by a lot!), giving me the chance to boost my wardrobe without depleting my bank account.
Of course, we all deserve to feel and look our best, so I’m sharing my favorite, can’t-miss fashion deals from Amazon’s four-day-long summer shopping event. Whether you’re in the market for some sleek sandals, a trendy pair of sunglasses or an elevated throw-on-and-go dress, you’ll find it all (and more!) in the fully stacked list ahead.
17 Editor-Approved Fashion Deals to Shop During Prime Day
1. No-Bra Solution: If Bethenny Frankel says they’re good, you know it’s true! That’s why I’m grabbing Cakes’ Grippy Triangle Nipple Covers while they’re on sale. The businesswoman wore the non-adhesive solution under her swimsuit, but they’re also great for dresses, tops and other designs that would otherwise show too much— was $33, now $23!
2. An Everyday Bag: If you hate lugging around a large tote but tend to overstuff mini bags, this Kate Spade purse is the happy medium. The Hudson Pebbled Leather Flap Shoulder Bag is just large enough to fit the essentials without distracting from your outfit, and shoppers love the convenient inner pockets, which help to keep things organized — was $348, now $174!
3. Breezy Summer Bottoms: Linen designs and Free People clothing are two things that are often beyond my budget. . . which is why stumbling upon these linen-blend Free People pants feels like hitting the lottery. Whether you pair them with tees, button-downs or a striped summer cardigan, they’ll come in handy this season — was $70, now $52!
4. A Rich Mom Top: Polka-dots, flattering flutter sleeves — there’s so much to love about BCBG’s mock-neck top. It’s a staple that feels trendy yet timeless, fancy yet chill and works just as well for summer as it does for fall. Throw it on with structured shorts and instantly look polished — was $69, now $32!
5. Go-To Denim Shorts: If you’re at a loss for what to wear in the heat, you can’t go wrong with jean shorts and a tee. These Levi’s bottoms hit mid-thigh, and even better, feature a cinchable waist, letting you adjust them to be as loose or as tight as you’d like — was $65, now $39!
6. ‘It’ Girl Sunglasses: Everyone who’s anyone owns a pair of Le Specs shades — Meghan Markle, Selena Gomez, Bella Hadid, etc.! Grab this oval tort-frame option to instantly up your outfit’s cool factor. The polycarbonate lenses are even shatterproof and scratch-resistant, so there’s no need to feel guilty if they get buried in your bag — was $85, now $60!
7. Easy Summer Loafers: My favorite shoes are ones I can slip on right before leaving the house, but those styles aren’t always the most elevated. Stars like Lindsay Lohan have been rocking easy white loafers as of late, inspiring me to shop this pair from Franco Sarto while it’s 61% off — was $140, now $55!
8. A Throw-On Dress: I live in Gap’s easy fashion staples year-round, so I already know the brand’s 100% cotton, tie-front tank dress will be a new favorite. Thanks to the stretchy bodice and adjustable straps, it’s a piece you can reach for on a busy morning and feel confident it’ll fit. It even comes in petite sizing, making it easy for those under 5’3″ to find something flattering — was $80, now $32!
9. A Wedding-Ready Purse: Are you the bride, bridesmaid or just a fashion-loving guest? It doesn’t matter — this silver Michael Kors clutch is a great choice for all! It adds some much-needed sparkle to any dressed-up look, and even comes with a chain-link strap, allowing you to conveniently carry it over your shoulder — was $198, now $69!
10. Colorful Kicks: Haven’t you heard? The most stylish women are ditching white sneakers for something that pops. While I’ll always be a fan of neutral footwear, Adidas’ Breaknet kicks are the perfect alternative to experiment with. They’re bold, playful, trendy and versatile. Plus, you can’t really beat that under-$50 price point! — was $65, now $43!
11. Pretty, Preppy Socks: You know who inspired me to check out Ralph Lauren socks? Taylor Swift, who wore a cute, comfy and slightly preppy pair while promoting The Life of a Showgirl. The pop star stuck with a classic crew design, but the lettuce edge alternative isn’t as constricting and adds some flair to simple shoes — was $14, now $10!
12. Basic Bralette: Calvin Klein is a go-to underwear brand for both A-listers and everyday shoppers, and its bralettes are just as good as its briefs. This triangle design is ideal for days when underwire feels like too much, but you still need some coverage and support — was $38, now $10!
13. Versatile Two-Strap Sandals: Not all sandals can go from the beach to the playground to the grocery store and back, but Freedom Moses’ slides are up for all that action. Even busy mom Hilary Duff has worn the brand, and even better, this waterproof, non-slip pick comes in a cool silver shade that livens up basics — was $55, now $38!
14. An Elevated T-shirt: When hoodies feel too warm, but you’re shivering in short sleeves, Lioness’ Bloom Long Sleeve Tee is the happy medium. The baggy bell sleeves keep things breathable, and while this Lady Gaga-approved piece comes in multiple colorways, I’m partial to the green stripes, which feel nautical and luxe at the same time — was $69, now $41!
15. Celeb-Loved Sneakers: Everyone from Elvis to Reese Witherspoon has been spotted rocking Tretorn sneakers, so trust me when I say the Rawlins pair is a worthy investment. More timeless than trendy, the lightweight leather pick features plenty of cushioning and was made to be worn with or without socks, making it ideal for post-beach hangs — was $85, now $68!
16. Dainty Earrings: If there’s one accessible jewelry brand celebrities love, it’s Kendra Scott. The pieces often pop up on the red carpet, so it’s only a matter of time before you spot someone cool rocking these glittering gold-and-pink heart huggies. Grab a pair now to say you wore ’em first! — was $70, now $53!
17. Barely-There Sandals: My wardrobe is packed with chunky slides, but delicate, strappy designs are trending for summer 2026. TKEES makes the perfect pair that’s now 47% off (a huge deal, considering the brand is a go-to for stars like Jennifer Lopez), so it’s easier than ever to update my collection — was $95, now $50!
