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Style influencer Dawn Roth has been diagnosed with an undisclosed form of cancer.
“I don’t know what to write, so I’ll just put the facts here. I have cancer,” Roth, 50, wrote via Instagram on Monday, February 2, alongside a hospital selfie. “It’s not localized. It’s already in my colon, lungs and abdomen.”
She continued, “This space has held great things for me, community, friendship, opportunity, creativity, fun. I’m here to humbly ask for one more thing: fight with me, for as long as we can.”
Roth, whose “Dressing Dawn” Instagram account has more than 65,000 followers at the time of publication, received a flurry of supportive messages in the comments section.
“Omg Dawn, I hate to read this,” influencer Alison Gary replied. “We’re here for you, sending love and strength and support ❤️.”
Content creator Jaimmy Koroma, for her part, added, “Sending you so much love Dawn! ❤️ Let us know if we can help in any way!”
Roth was blown away to have received so many heartfelt messages of support.
“I have no words right now to respond to the outpouring of support on my post that I shared,” Roth said in a Tuesday, February 3, video shared via her Instagram Stories. “It’s not at all what I thought I was going to post. I have a whole story of how I ended up going to the ER and then they did a CT [scan] and they found these things that [were] all unexpected.”
According to Roth, she is currently awaiting results from her recent biopsy.
“They did a biopsy of my liver, they did a biopsy of part of my colon [and] they will send it to oncology and assign me a care team,” she explained. “[Then,] I will know what the next steps are, but I just want to say how grateful I am to be held by all of you.”
While awaiting the next steps in her treatment plan, Roth revealed in a subsequent Instagram Stories slide that she is also planning to order a “kicking cancer’s a** wardrobe” of cozy, printed pajamas.
Roth is a plus-size fashion influencer, known online for sharing uploads inspiring women of any size to discover their personal styles.
“Thank you! I can’t close out 2025 without expressing how grateful I am for this community,” she wrote in a December 2025 Instagram post. “It’s never been just the outfits. It’s never been just style. The connections, support, learning [and] growth, it’s EVERYTHING.”
She added at the time, “I know my sharing slowed a bit recently as I figure out the mental health and medical path, but even there the genuine care I’ve gotten here has been so meaningful. Thank you for any and all the time you’ve spent with me in 2025.”
Roth also celebrated her milestone 50th birthday that same year.
“Usually the lead-up to a birthday has me feeling pensive, and half a century feels like quite a milestone,” she said in a January 2025 social media video. “Right now, I’m embracing it because, right now, I am the most resolved version of myself. I am truer to who I am than ever before. I am more grounded, I have more compassion [and] I have a better understanding of what I need and value from others and less fear of asking for it and setting boundaries. I am deliberately choosing my time, space and comfort.”
