Run, don’t walk, to discover Meghan Markle’s new website, where you can shop a “handpicked and curated collection of things [she] loves,” as announced via Instagram on Monday, March 24.
The Duchess of Sussex’s new venture came at the request of her fans: “Many of you have asked, so here you go!” she wrote on her Story with a video of her scrolling through the website. “A little shopping to start the week. More to come.”
Indeed, less than 24 hours later, she expanded the site’s offering to include her favorite beauty essentials, many of which Markle, her makeup artist and others have spoken to in interviews.
The well-edited lineup includes 25 items she swears by, like M.A.C. eyeliner in “Teddy” ($24). As Markle, 43, told Allure in 2017: “A makeup artist I work with often, Kayleen McAdams, turned me on to it. It’s what she uses on Sofia Vergara, and who wouldn’t want those gorgeous brown almond eyes?”
The $9 Lucas Papaw ointment came from her facialist, Sarah Chapman, who recommended it for chapped lips. Her longtime makeup artist, Daniel Martin, used Tatcha’s “The Dewy Skin Cream” ($72 for the full size) to prep her skin for her wedding.
Fittingly, you’ll also find two shades of CND nail polish ($17 each), which Markle said is what inspired the surprise beauty drop. “You’ve asked about my nail polish in With Love, Meghan,” she wrote via her Instagram Story on Tuesday. “[Apply] one coat of each, plus a few of my other essentials.”
She first debuted the personalized ShopMy storefront with 30 fashion pieces rendered in her usual neutral color palette. Think: apparel and accessories that can be mixed and matched to create endless outfits, which, like Markle, 43, you’ll wear on repeat.
Better yet, there are also items inspired by her high-low approach to dressing, including several key styles from her Netflix series, With Love, Meghan.
Along with the many affordable options available, fans of her show will recognize the $52 button-down chambray shirt and $128 cashmere shell, both from J.Crew. The same goes for what was perhaps the most talked about luxury item of all six episodes: that $1,415 Lora Piana knit (seen in episode two, when Mindy Kaling compliments her “lewk”), which instantly sold out but is (yes!) now available via Markle’s ShopMy site.

Meghan Markle in a Jenni Kanye sweater, Lora Piana top and Zara Pants in episode two of With Love, Meghan featuring Mindy Kaling. Netflix
While the $109 Zara linen pants she paired the top with are still out of stock, Markle smartly sourced a near-identical, less-expensive alternative pair at J.Crew for $82. Ditto for the $295 Jenni Kayne sweater she layered overtop — only this time, it’s a solid shade called “oatmeal” versus the original, which was “oatmeal-striped.”
You’ll also find a $99 trench coat from Uniqlo that looks far more expensive than it is. The outerwear is classic Meghan Markle, as she memorably made similarly tailored beige cotton trench coats her trademark during the earliest days of her courtship with Prince Harry.

Meghan Markle in a Burberry trench coat (left) and a Nonie trench dress (right) in 2018. Getty Images (2)
We saw her pack a Burberry version for the 2018 Australian royal tour, and before that, she even sported a trench coat silhouette in dress form, like the sleeveless look from the Canadian label Nonie that she chose to celebrate the 100th anniversary of Nelson Mandela’s birth in 2018.
The look was a re-wear from Markle’s closet; she purchased the trench dress from the Calgary-based brand while living in Toronto before she moved to London in the fall of 2017. Consider it the latest proof that Markle is a master at creating a capsule wardrobe filled with timeless essentials that you can wear again (and again) for years without going out of style.

A few of many must-haves on Meghan Markle’s ShopMy site. Meghan Markle/shop my
There are also affordable, of-the-moment matching sets, like the Gap black ribbed crewneck ($71) and coordinating sweater pants ($63) — a comfy-chic combination that has continued to trend and, thanks in no small part to Markle’s endorsement, shows no sign of slowing down.
Indeed, Markle’s ShopMy site feels as personal as it does polished, and her signature fashion sense is reflected in every item, not only because it’s what we know to be her taste but also because she’s worn near-identical pieces on numerous, very public occasions since day one.

Meghan Markle and Prince Harry at the Invictus Games in 2017. Samir Hussein/WireImage
At Us, we’re partial to “The Boyfriend” linen shirt ($190) by WNU and the Ray-Ban “Aviator Classic” sunglasses in the mix. They instantly recalled the ’fit Markle sported for her first public appearance with Prince Harry at the 2017 Invictus Games in Toronto.
Naturally, the moment dominated headlines and, therefore, is nostalgic in the hearts of many royal fashion watchers — and perhaps also for Markle, considering the items clearly refer to the look that hard-launched her relationship with her now-husband and father of her two children Archie, 5, and Lilibet, 3.
The rest is history — and all the pieces on her site deserve a place in your own sartorial future.
Visit shopmy.us/ms to shop Meghan Markle’s closet.