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Home » Exclusive | What affordability crisis? New Yorkers line up for hours to pay $12 for grapes and $65 for olive oil at trendy new gourmet grocer Meadow Lane
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Exclusive | What affordability crisis? New Yorkers line up for hours to pay $12 for grapes and $65 for olive oil at trendy new gourmet grocer Meadow Lane

staffstaffNovember 15, 20251 ViewsNo Comments
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Exclusive | What affordability crisis? New Yorkers line up for hours to pay  for grapes and  for olive oil at trendy new gourmet grocer Meadow Lane

“I’m so hungry and so cold,” a bundled-up young woman told The Post through chattering teeth, as she waited for food in frigid temperatures early Friday morning.

The New Yorker was one of hundreds who’d made the rush hour trek to TriBeCa for sustenance — standing in a long line that stretched back an entire city block.

The eager hordes were awaiting the 11 a.m. opening of Meadow Lane, a hotly-anticipated gourmet grocer from TikTokker Sammy Nussdorf at 355 Greenwich St. — and their eyes were on $15 orders of organic chicken nuggets, $16 helpings of bone broth, and trendy matcha lattes.

Cold weather, hot new shop: Hundreds of New Yorkers braved chilly weather as they stood in line in TriBeCa ahead of the grand opening of the gourmet grocery store Meadow Lane. Stephen Yang for the NY Post

Amid an affordability crisis that helped to propel Democratic socialist Zohran Mamdani to Mayoral victory and recent anxiety over SNAP benefit cuts, Meadow Lane’s grand debut Friday morning might have seemed like unfortunate timing.

But the buzz online, where many of the 28-year-old Nussdorf’s opening updates have gone viral, and outside the swank new store proved the opposite — appetites for eye-wateringly expensive foods in the Big Apple are bigger than ever.

Shopping in style: The gorgeous interiors feel more like the set of a Nancy Meyers movie than an actual grocery store. Vases of fresh flowers dot the space, and the food items are so delicately displayed that they look like art pieces. Stephen Yang for the NY Post
Some fans started lining up as early as 5 a.m., after a year spent following Meadow Lane’s creation and construction on TikTok. Stephen Yang for the NY Post

“I feel like we got a golden ticket!” one excited shopper who snagged a spot at the front of the line exclaimed, referencing Roald Dahl’s “Charlie and the Chocolate Factory.”‘

Waiting for them inside weren’t Wonka Bars and Everlasting Gobstoppers, but other items that were just as fantastical — and fantastically priced, sometimes enough to make other upscale Uptown spots like Zabar’s or Agata & Valentina blush.

Among them: $14 tortilla chips, $12 bunches of grapes, $65 extra virgin olive oil “harvested from 150-year-old trees,” $74 containers of Montauk General matcha powder, and $625 Siberian caviar.

Meadow Lane’s CEO, Sammy Nussdorf, has become a celebrity on TikTok, taking followers through the creation and construction of his chic gourmet grocery store. Stephen Yang for the NY Post

Many Meadow Lane products can be bought for lower costs at less glamorous locations.

The Maldon sea salt flakes that retail for $10 at Meadow Lane can be snapped up for $6 or $7 almost anywhere else, while a $10, 6 oz. clamshell of Driscoll’s blackberries can often be picked up at a bodega on sale for about a quarter of the price.

But those in line outside Meadow Lane weren’t looking for a bargain, and came ready to blow hundreds of dollars — more than many New Yorkers spend each month on groceries.

CEO Sammy Nussdorf told The Post the idea for Meadow Lane came after the disappearance of the high-end Dean & DeLuca from the NYC retail landscape years ago. Stephen Yang for the NY Post
Many Meadow Lane products can be bought for lower costs at less glamorous locations, but shoppers seemed happy to sacrifice price for the experience of shopping in a luxe atmosphere. Stephen Yang for the NY Post
A customer is seen snapping pictures of the artfully displayed produce. For many, the experience of shopping in the high-end surroundings was almost as exciting as taste testing the items themselves. Stephen Yang for the NY Post

Call it a tale of two cities.

“We love food, and we spend money on it,” shopper Isabella Newnam, 26, told The Post. “That’s New York for you. If you want to do something, you do it big.”

Others concurred, saying that with the skyrocketing cost of even ordinary groceries, which they derided as tasteless and loaded with chemicals, it was worth spending more for the good stuff.

“In New York City, the price of regular things is crazy,” Joy Papazian, 22, said. “Even milk. The cost of everything has gone up.”

Meadow Lane’s fresh juices were a popular purchase on opening day, with many undeterred by the cost. Stephen Yang for the NY Post

“I’d rather get a little bit better quality and a better taste and healthier feel and spend a couple extra dollars,” Brittany Blum, 24, chimed in.

Other Gen Z customers told The Post that food was currently the one thing on which they were willing to spare no expense.

“If you asked me to buy a sweater for $150, no — but if you asked me to spend $150 on snacks, absolutely,” Mary Laitan, 26, explained.

The store sells fresh produce, as well as a range of pre-packaged sandwiches, soups and salads. Stephen Yang for the NY Post
The caviar is the most expensive item in the store, retailing for up to $750. Stephen Yang for the NY Post

Customers who came for the opening said they were most excited for grab-and-go food items, including a $21 Chinese chicken salad and the $24 miso salmon bowl.

Nussdorf, the Willy Wonka of Meadow Lane, has been meticulously documenting the creation and construction of his store on TikTok for more than a year.

Many of his videos, in which he taste tests items for purchase, have gone viral — transforming him into a minor celebrity and the store into a major destination.

Stocking up: One early bird was lucky enough to get her hands on some coveted grab-and-go items. Stephen Yang for the NY Post

The Manhattan native told The Post the idea for Meadow Lane came after the disappearance of the high-end Dean & DeLuca from the NYC retail landscape years ago.

His new store has already earned comparisons to uber-expensive Erewhon in Los Angeles, as well as the celeb-fave Round Swamp Farm in the Hamptons.

Excited customers began lining up at 5 a.m., and a pair of handsome doormen handed out hats emblazoned with the Meadlow Lane logo to those who had shown up early.

People waiting told The Post they had seen Nussdorf’s content — and were curious about how the food items would taste.

Pals Mary Laitin and Isabella Newnam described the opening day as their personal “Black Friday.” Stephen Yang for the NY Post

It felt less like the opening of a store, and more like a street party. One called it “Christmas,” another described it as “Coronation Day.”

Once inside, the shoppers weren’t disappointed.

The gorgeous interiors feel more like the set of a Nancy Meyers movie than an actual grocery store. Vases of fresh flowers dot the space, and the food items are so delicately displayed that they look like art pieces.

The shoppers perused the pricey produce and prepared sandwich and soup options with the elegance of someone shopping at Chanel or Cartier.

The $15 chicken nuggets had been touted by Nussdorf during one of his viral TikTok taste tests. Customers couldn’t wait to get try the snack for themselves. Stephen Yang for the NY Post

Advertising account manager Sydney Savage, 22, dropped more than $260 on less than two dozen items. She said she’d happily return.

“I’ve had the turkey chili ($10) and the blue Masa tortilla chips ($14),” she enthused. “Not exaggerating, it was amazing and a 10/10. So good and fresh.”

Meanwhile, The Post tried the hyped $15 chicken nuggets, which were surprisingly crispy and delicious. A $14 salmon sandwich and a $15 watermelon juice were less impressive.

Joy Papazian, Sydney Savage and Brittney Blum pose with their purchases. Meadow Lane’s eye-catching blue and white check bags are sure to become a new status symbol in downtown Manhattan. Stephen Yang for the NY Post

Despite the elevated interiors and the even more elevated price tags, Nussdorf insists Meadow Lane is for everyone.

He cites the low-priced coffee ($4) and pastries, hoping the store transforms from TikTok curiosity to neighborhood staple.

“It really is for everyone,” he declared.

Everyone with cash to burn, anyway.

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