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Home » Exclusive | NYC kids ditch designer clothes for second-hand fashion and ‘it’ $60 sneakers — as affordability crisis hits back to school
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Exclusive | NYC kids ditch designer clothes for second-hand fashion and ‘it’ $60 sneakers — as affordability crisis hits back to school

staffstaffSeptember 10, 20262 ViewsNo Comments
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Exclusive | NYC kids ditch designer clothes for second-hand fashion and ‘it’  sneakers — as affordability crisis hits back to school

School is in session — and designer clothing is out.

That’s the verdict from dozens of New York City public school students, who went back to school today with carefully picked pieces from thrift stores like Beacon’s Closet and buzzy sites like Depop and Poshmark.

The city’s young scholars are even hunting for secondhand pieces while on their family vacations.

“I thrifted this dress from a place in Vermont,” said Matilda Tyson, 12, whose back-to-school outfit revolves around an under-$20 polka-dot frock originally made by Opening Ceremony, a trendy Soho boutique that shuttered in 2020. (The dress was designed by indie star Chloe Sevigny and originally sold for $499.)

“I bought a lot of my outfit with my own money,” the middle school student told The Post — but that meant “it’s not a lot!”

Eighth-grader Matilda shows off her thrifted dress and sneakers borrowed from her mom. PHOTO: Tamara Beckwith for the NY Post. Tamara Beckwith/NY Post

She also borrows things like sunglasses and handbags from her mother, creative director Anja Tyson, with the clear understanding that it’s purely a loan. “I don’t think she’ll let me keep them,” Matilda laughed.

According to a new study, the average family will spend around $922 on back-to-school clothes, shoes and accessories like backpacks and water bottles.

Harlem siblings Tala, 13, and Kali, 15, wear clothes from a recent trip to Korea. They also steal clothes from their older sister Amihan, who’s now in college. Emmy Park for NY Post
Tala was allowed to get her nails done in a Seoul salon on a recent family trip. Nail art in Korea is typically around $40, while most Manhattan salons charge between $80 and $120.
VJ, 10, in a t-shirt from Brandy Melville, the tween store that even Hailey Bieber can’t resist. Olga Ginzburg for the N.Y. Post

But New York kids are a different breed.

Nearly every student The Post photographed, from 5-year-old Nora in Bedford-Stuyvesant to 15-year-old Evan in Long Island City, said their favorite back-to-school shirts and jackets were thrifted.

Hand-me-downs also played a big role.

Quinn Blake, 9, carried the same pink nylon book bag her mom, Heather, once did in the 1990s. (“Classic,” she says, “is cool!”) Quinn also wore a dress made by her grandmother — thriftier than a custom-ordered piece, but cuter than many pricey store-bought options.

5-year-old Damian wears a vintage-print Hawaiian shirt in Tudor City. Emmy Park for NY Post
Evan S., 15, in a thrifted work shirt, Costco shorts, UNIQLO jeans and Vans. Kim Max
Nora W., 6, (L) and Mae W., 3, (R) start school today in Bedford-Stuyvesant. Nora wears thrifted jeans. Gabriella Bass
Mae shows off her homemade bracelets, which she will wear on her first day of Pre-K in Brooklyn. Gabriella Bass

Other favorites include budget-happy $15 jeans from Old Navy and t-shirts bought in packs of six from Costco.

But there’s one thing most kids will shell out for: Clothes approved by pop titan Justin Bieber and his wife, model and Rhode Skin founder Hailey Bieber. Shirts and sneakers from Justin Bieber’s new (and already sold-out) brand SKYLRK were high on the wish lists of NYC teens.

Tweens like 10-year-old V.J. in Kip’s Bay were also game to spend their allowance on Edikted and Brandy Melville, two ultra-trendy labels that Mrs. Bieber has worn in the past.

Lazar S., 8, hits his favorite Tribeca playground in a J.Crew tee, H&M pants, New Balance sneakers and an REI backpack. Olga Ginzburg for the N.Y. Post
Quinn B., 9, shows off a dress made by her grandmother. Emmy Park for NY Post
Zachary H., 13, paired a $100+ SKYLRK tee and sneakers by Justin Bieber with Eric Emanuel shorts.
Fifer G., 10, (L) and Esme M.,13, (R) take their Jansport bags past Hallett’s Cove in Queens. Kim Max

And one affordable “it” item transcended all genders, ages and boroughs: bead bracelets, necklaces and bag charms, which nearly every kid sported.

Some made them at summer camp, others traded with friends at the playground and pretended they were at a Taylor Swift concert. (Bags of 2,000 beads are available for $10 on Amazon, making the accessory cheaper than some matcha lattes.)

Felix with his back-to-school backpack charms from artist CJ Hendry. Kim Max
Esme’s handmade bracelets and Apple Watch. Kim Max
Nearly every teen girl wore $60 Adidas sneakers to their NY Post shoot. Tamara Beckwith/NY Post

This being NYC, though, there was also a rarefied take on the every-kid trend.

Felix, an Astoria sixth grader, designed his own bag charm at Salon 94, an Upper East Side gallery where the in-demand Australian artist CJ Hendry set up a pit full of beads.

The show had a waitlist of several thousand people, but his mom — photographer Kim Max — is part of a private art-world Instagram group that helped him score a spot.

“I like them because no one else will know what they are,” Felix told The Post. “So people will ask me about them!”

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