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Securing a wildly expensive seat inside Madison Square Garden may be impossible to get, but for many New Yorkers, the best seats in the house weren’t courtside — they were in the streets.
The Knicks’ historic return to the NBA Finals has sparked a level of civic excitement the city hasn’t experienced in decades, with official watch parties, impromptu public gatherings, and thousands of fans flooding the streets before and after Game 3, the franchise’s first Finals game at Madison Square Garden since 1999.
From Brooklyn to the West Village, on Monday night, excited, rowdy fans spilled out onto the sidewalks from packed bars.
Fans decked out in orange-and-blue jerseys crowded Bryant Park and Wollman Rink.
Others rented out private movie theaters to cheer on their team with family and friends. And around Madison Square Garden, where the Knicks lost against the San Antonio Spurs, thousands gathered just to soak in the atmosphere.
“What makes this Knicks run so special is that there isn’t just one way to experience it,” Ashley Cohen, 40, told The Post.
“At 8pm, the TVs came out, and suddenly everyone was cheering together until the final buzzer. On the other end of the spectrum, you can be walking through the West Village, stop on a random corner where a game is playing through an open window, and before you know it, you’re cheering in unison with strangers for the rest of the night.”
Last night, Midtown sports bar, American Whiskey (247 W 30th St.), charged Knicks fans $20 to watch the game — and had an incredible turnout of 500-1,000 orange and blue devoted fans for Monday night’s game.
“The turnout has been nothing short of amazing,” owner Kevin Hooshangi told The Post. “At times, none of this seems real. The energy tonight and Wednesday is off the charts.”
“It’s been just as busy in the streets and on the sidewalks during the games,” Hooshangi said. “When the Knicks win, people rush out to be a part of the celebration on Seventh Avenue.”
Across the city, impromptu gatherings popped up wherever there was a TV or even a projector.
In Bed-Stuy, fans sprawled across the sidewalk outside the pizza spot, Saraghina, watching the game projected onto a building.
Buzzy SoHo restaurant, Croft Alley (210 6th Ave), transformed into an outdoor Knicks headquarters, where hopeful fans and downtown regulars gathered around a double-sided LED billboard truck broadcasting the game. With each playoff matchup, the crowds have grown, filling tables under the restaurant awning and spilling across the street. Some even brought their own blow-up furniture.
During Game 3, the Croft team handed out slices from Mama’s TOO! to hundreds of hungry fans, fueling the camaraderie that has become a hallmark of the Knicks’ playoff run.
“It was the most electric energy I’ve ever been a part of,” said owner Adam Rubin, who posted a story to his Instagram following game 2, showing the sea of fans sitting curbside on 6th Avenue, with the caption: “There’s no city better than NYC.”
After last night’s turnout, Croft is playing a heavy hand in turning the curbside watch party into a movement.
On the opposite side of Manhattan at Upper East Side’s Schmuck (97 1st Ave.), the rap music stops, and the TVs come out for tip-off, transforming the trendy cocktail destination into an impromptu Knicks watch party.
For some diehard fans, even a neighborhood bar wasn’t enough.
Robert Schulman, a lifelong New Yorker and Knicks fan who appeared on MSG’s first Knicks podcast alongside Walt “Clyde” Frazier and Jon Stewart, rented out a private suite at Metro Cinema for his family to experience the Finals together.
The Chelsea Theater offers private screening rooms that can cost into the thousands of dollars, giving fans another way to celebrate without setting foot inside Madison Square Garden.
For Schulman, having the opportunity to root for his team in a championship with his family is what it’s all about.
“I’m rooting for them more than anything,” he said of the shared experience.
Even businesses with little connection to basketball have embraced the moment.
At Malbon Golf in SoHo, fans gathered for drinks, music, and a Knicks-themed celebration of New York culture. Public spaces like Bryant Park and Wollman Rink opened to the public for fans looking to watch alongside fellow New Yorkers.
And after years of heartbreak, rebuilding, and false starts… it seems like that’s kind of the point.
“We still have more games to come,” Schulman added— which means this Knicks team has given New Yorkers something increasingly rare: a reason to gather with strangers.
Sure, nearly 20,000 fans got to watch the Knicks from inside Madison Square Garden. But on Monday night, millions more found their own seats across the city, proving that any place can be your own courtside.
