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HIGHLAND PARK, LOS ANGELES () — A beloved Los Angeles taqueria found itself on the biggest stage in American pop culture when it was featured in Bad Bunny’s Super Bowl LX halftime show.
Bad Bunny turned the Super Bowl halftime show into something much bigger than a performance. For millions of people, it felt like a moment about identity, unity and what it means to call a place home, and an L.A. taco shop was right in the middle of it.
Bad Bunny, whose full name is Benito Antonio Martínez Ocasio, opened his halftime show in landscapes of his hometown of Puerto Rico, singing the perrea anthem “Tití Me Preguntó.”
Even if you don’t speak the language, you feel it.
“It was super cultural, very intentional, just like Bad Bunny is,” said Lupe Llerenas, who hosted a “Benito Bowl” watch party.
His Grammy-winning album “DeBÍ TiRAR MáS FOToS” is about memory, family and leaving home to build a life somewhere else.
One moment in Sunday’s performance connected that story directly to L.A.
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Villa’s Tacos in Highland Park grew out of Victor Villa’s grandmother’s yard just six years ago.
Highland Park taqueria Villa’s Tacos made a surprise appearance on the field with Bad Bunny. The singer walked through the set, stopping at various vendors such as a coco frio stand, a nail tech and a piragua stand before making his way to a Villa’s Tacos stand.
The owner, Victor Villas, told Eyewitness News he’s a first-generation Mexican-American who started selling tacos out of his grandmother’s front yard. Years later, he found himself part of one of the most-watched performances in the world.
Villa’s Tacos in Highland Park has managed to stay afloat during the pandemic thanks to the community.
So how did Villa’s Tacos get involved in the halftime show in the first place?
The owner told Eyewitness News Bad Bunny is just a fan of the restaurant, loves their tacos and asked the business to join him for the Super Bowl.
“I noticed my favorite taco spot. It’s like a block away from where I live. I come here every week. It’s my favorite,” said customer Jacob Berkowitz after the halftime show aired.
The restaurant that feels like home, treats you and feeds you like family, spent the night celebrating with music blasting.
Across Southern California, it was a similar story with people throwing watch parties just for the “Benito Bowl.”
SEE ALSO: Super Bowl 2026: Bad Bunny brings Puerto Rican culture to halftime show stage
“Unity, the message of that was unity, pretty much saying, ‘We’re all in this together. Music brings us together,'” Llerenas said.
The message became even clearer in the final moments of Bad Bunny’s performance, when he listed countries, one after another, across the Americas. It’s a reminder that “America” isn’t just one country, it’s a region, a history and millions of stories connected across borders.
He closed with two words: “seguimos aquí,” meaning, “We’re still here.”
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