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As consumers scale back their alcohol intake for Dry January, Costco is introducing a new tonic variety pack as part of its nationwide expansion of non-alcoholic cocktail offerings.
For a limited time, social tonic brand Hiyo is launching a Costco-exclusive 3-flavor variety pack, now available at warehouse locations nationwide.
The new Sunset Party Pack is an 18-count variety set priced at $34.04. According to the brand, it features three of Hiyo’s top-selling flavors including blackberry lemon, passion fruit tangerine and peach mango.
“Hiyo has landed on the floors of Costco warehouses nationwide,” the company said in an announcement.
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“To celebrate this mega-milestone, we’re debuting something extra special in their stores: our sunset party pack, a brand new 18-pack built for gatherings, golden hours, and a whole lot of good times.”
The drinks, crafted with ingredients believed to support stress management and mental performance such as ashwagandha, lion’s mane, and L-theanine, contain just 30 calories each.
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The co-founder of Hiyo, George Youmans, said last week that the products will be available for a limited time, describing the new variety package as a “test run.”
“Hopefully this test run will perform well, and we’ll become an everyday item, but for now, go get our Costco-exclusive Sunset Party Pack (18pk) while you still can at your local Costco,” Youmans said in a post on social media.
Hiyo previously launched its products in select Costco stores, primarily in California and Colorado, last August with a 4-flavor Classic Pack priced at $25.99. The pack included blackberry lemon, peach mango, strawberry guava and watermelon lime.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| COST | COSTCO WHOLESALE CORP. | 963.61 | +6.86 | +0.72% |
Nonalcoholic cocktails, spirits and beers have recently surged within the broader nonalcoholic drinks industry.
The alternative spirits segment is projected to nearly double from 2023 to 2033, reaching approximately $706 million, Allied Market Research reported.
Meanwhile, the global nonalcoholic beverage market was valued at approximately $1.3 billion in 2024 and is projected to reach $5 billion by 2035, according to a report from WiseGuy.
