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Jack Schlossberg is channeling his tragic uncle John F. Kennedy Jr. in his new campaign for Congress.
The official campaign website for Schlossberg’s run in the Democratic primary for New York City’s 12th district features the Kennedy family scion, 32, riding a bike through the streets of Manhattan while wearing a dark suit and backward cap with a backpack.
The photo is incredibly similar to ones of his famous uncle, who died in a crash of a plane he was piloting in 1999.
Schlossberg even pushes up his his right pant leg like Kennedy often did while riding his bike through the city.
The son of Caroline Kennedy on Tuesday announced a run for the Manhattan congressional seat held for more than three decades by retiring “liberal lion” Jerrold Nadler, 78.
“Each generation of Americans is tested. The 2026 midterms is our moment,” Schlossberg’s website for his 12th district run reads. “I’m running for Congress because the best part of the greatest city on earth needs to be heard loud and clear in Washington and deserves a representative who won’t back down.”
The bike photo is just the latest that Schlossberg, 34, has posted over the last year to his 751,000 instagram followers — including often unhinged posts that ripped his cousin Robert F. Kennedy Jr., the Secretary of Health and Human Services.
Many are reminiscent of iconic images of JFK Jr., including one of him riding a kayak shirtless.
For at least one political analyst in New York City, the effort to remind voters that he is part of the Kennedy dynasty is “completely idiotic.”
“His whole campaign is ridiculous. Here’s a guy with no record, no accomplishments trying to make himself into something he’s not. It’s patently ridiculous,” political strategist Hank Sheinkopf said. “This whole family still thinks they are all entitled to something.”
Schlossberg, whose full name is John Bouvier Kennedy Schlossberg, graduated from Harvard Law School and Harvard Business School in 2022.
He is running for Democratic Congressman Nadler’s seat after the longtime lawmaker he announced his retirement in September.
So far, three other candidates have officially joined the Democratic primary race: Alex Bores, a former software engineer who has represented Manhattan’s 73rd District in the State Assembly since 2023; state lawmaker Micah Lasher, a Nadler protege; and Liam Elkind, founder of the nonprofit group Invisible Hands.
The “Jack for New York” website features the tagline “A New Generation of Leadership for New York” — seemingly chanelling both his famous family and trying to capitalize on Democratic Socialist Zohran Mamdani’s win in the mayoral race earlier this month.
