Everything you need to know about Amazon Prime Day

As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

Amazon recently confirmed Prime Day dates for 2026 and here’s all the important information you need to prepare for the year’s biggest sales event.

What is Amazon Prime Day?

Amazon Prime Day is the e-tailer’s yearly sales event that will last for four days. Each day releases new deals and you can even shop limited-time ‘lightning’ deals throughout the event. You do have to be an Amazon Prime member to shop for this event, so sign up for a membership before the sales event begins.

When is Amazon Prime Day?

This year, Amazon Prime Days are confirmed for June 23 through June 26. Amazon has already released some early Prime Day deals, and you can start shopping now.

Here’s a look at some early deals:

BISSELL Little Green Mini Portable Carpet and Upholstery Deep Cleaner

Shark AV2501S AI Ultra Robot Vacuum

Shark AV2501S AI Ultra Robot Vacuum

Ninja CREAMi Deluxe Ice Cream Maker

Ninja CREAMi Deluxe Ice Cream Maker

Ninja Air Fryer with Air Crisp

Ninja Air Fryer with Air Crisp

INSIGNIA 32″ Class F20 Series LED HD Smart Fire TV

What deals can you expect on Amazon Prime Day?

Amazon’s own products, including the Fire TV Stick, Kindle Paperwhite and Echo Dot, always offer some of the biggest deals during Prime Day. Other top sellers usually found on sale include Apple products like the Apple AirPods Pro, and common household products like Crest 3D Whitestrips. Deals can usually be found in every category, including vacuums, patio furniture, headphones and more.

Are Prime Day deals exclusive to Amazon?

While Prime Day is exclusive to Amazon and Amazon Prime Members, a lot of competing retailers have their own deals running during the sales event, including Walmart, Kohl’s, Macy’s, and more. Check back on our Prime Day Hub for these competing sales events.

* By clicking on the featured links, visitors will leave Localish.com and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, and is not selling, or distributing them and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.