ALTADENA, Calif. () — What started as an idea to help friends who lost their homes in the Altadena Fire quickly turned into an entire movement with the help of social media and some big name celebrities.
“Altadena Girls” was founded by14-year-old Avery Colvert, who along with her army of volunteers have been helping girls that were affected by the devastating fire.
“A lot of my friends, my closest friends, were affected,” said Colvert.
Colvert’s home was spared from the Eaton Fire, but her school, Eliot Arts Magnet Academy in Altadena, was badly damaged, along with the homes of many of Avery’s friends.
“I wanted to create a space where girls can get all new items that will restore their identity back and their personal identity and their confidence,” said Colvert.
In a matter of days, “Altadena Girls” went viral.
“I got a personal message from Charli XCX, her and her team gave us big bags of makeup from Sephora yesterday and Ariana Grande and REM Beauty are bringing us a bunch of stuff from her brand,” said Colvert.
Colvert said the outpouring of support from the community has been amazing.
“It’s amazing to see the heart of the people of Los Angeles. People dropped everything and they immediately came to our donation centers, and we have volunteers who have been here since day one,” Colvert said. “It really shows the true heart of these people and how much they really want to help.”
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