In a recent interview at Cruiseworld, Norwegian Cruise Line CEO Harry Sommer revealed that the company is leaning away from Broadway-style performances moving forward. Following the closure of cruise adaptations of Summer: The Donna Summer Musical, Kinky Boots, and Six, he explained that guests surveys have indicated they enjoyed non-Broadway-style shows more.
“We found that guests liked the non-Broadway shows better,” he told Arnie Weissmann. “I could give you a number of reasons why, and you might say, ‘Well, that’s not true, you guys are just making that up.’ “I promise you. I’ll show you the guest-satisfaction scores. It is 100% true.”
“Guests on a Norwegian ship don’t want to spend two hours in a theater,” Sommer said at CruiseWorld. “They want to spend 30 to 40 minutes in a theater, then they want to enjoy the casino; they want to enjoy the other entertainment we have onboard.”
As the innovator in global cruise travel, Norwegian Cruise Line (NCL) has been breaking boundaries and pioneering leading experiences at sea since 1966. The brand is an industry leader, introducing freedom and flexibility and continuously raising the standards of contemporary cruising with award-winning and varied food and beverage concepts; world-class, stellar entertainment; and innovative recreation offerings. For additional information, visit: www.ncl.com
