Model Pritika Swarup — who’s starred in major campaigns for Fenty Beauty, Ralph Lauren and Escada — is no stranger to Miami Art Basel or its legendary parties. Last year, after taking in inspiring exhibits, the founder and CEO of Prakti, a holistic beauty brand that draws influence from her Indian heritage, helped Cartier celebrate 100 years at a soiree DJ’d by Janelle Monáe, then danced the night away at the Faena [hotel].
“That collision of culture, creativity and nightlife is what keeps me coming back!” says the Virginia-born Columbia University financial-economics grad, who calls New York City home but spends time in LA and Miami. “There’s a boldness and freedom to the way Miami moves, and it shows up in the colors of Wynwood murals and the music spilling out of Little Havana. It’s a place where everyone is fully expressing themselves, and that creates a rhythm that’s completely its own.”
When she’s in Miami, Swarup, 30, often starts her day with a walk on the beach, followed by lunch at Casadonna or dinner at Casa Tua (which she says “feels like a secret garden in the middle of South Beach”), then maybe an underground salsa club until the wee hours. One thing’s for certain — she’ll feel fabulous wherever she is, thanks to these treasures that transform her look from South Florida days to Magic City nights.
“This lightweight sunscreen hydrates, smooths and makes your skin look luminous while protecting you throughout the day.”
“A wide-brim hat is so elegant. It’s beautifully made and gives just the right amount of sun protection. I love pairing it with linen separates or a swimsuit.”
FAVORITE BEACH BAG: Ivy Tote
“It holds everything you need in Miami: sun hat, journal, water bottle — and makes you look polished.”
“This lip oil hydrates like a treatment but gives you the shine of a gloss, so it’s skin care and makeup in one. I love how lightweight it is, never sticky, and can be worn alone for a hint of tint or layered over lip color for high shine.”
“I’ve worn Boucheron at the Cannes Film Festival a few times, and I love their pieces! They’re sculptural and bring so much elegance to each look.”
“I always pack at least three Same bikinis for beach trips. I love their sleek designs — they fit like a dream.”
“I travel with one of these scarves in my tote. I tie it as a headwrap, around my neck or onto my Birkin. It adds that beautiful accent of sophistication and color to any look.”
“From red carpets to long travel days, it gives the best glow and layers beautifully without ever feeling heavy.”
“After cleansing, the first thing I reach for is Prakti’s award-winning PritiPolish Instant Glow Exfoliator. It’s a gentle rice powder that brightens, softens and smooths after just one use. I can adjust the level of exfoliation depending on what my sensitive skin needs that day.”
“My go-to travel companion. It’s light, refined and lasts throughout my travels from Paris to India.”
“This is the perfect nude for my skin tone, and it gives a nice, soft finish.”
“They’re minimal yet striking, so you can wear them with anything — from jeans to a gown — and they instantly elevate the look. They’re even more special because Christian is a dear friend.”
