After Phoebe Bridgers reposted a pic of a fan wearing her skeleton sweatpants—captioned “[Phoebe Bridgers] owns my ass, literally”—the bony bottoms have become somewhat of an inside joke. It’s Juicy Couture tracksuit coded and the one piece of merch I’m begging Miss Bridgers to restock in all sizes—even though I know she’s living it up as one-third of Boygenius right now.
Suzie Lechtenberg, vice president, global audio
This kind of niche, but Devendra Banhart’s merch is always either funny-quirky or pretty.
Sarah Spellings, fashion news editor
The best merch feels really on-brand. I don’t know if there’s a better example than Lana Del Rey’s store. It has a pretty tight edit, but everything makes sense. A brass whistle? Sure. A racing jacket? Why not? A pill case? What did you expect! Everything the A&W in your life would need.
Laia Garcia-Furtado, senior fashion news editor, Vogue Runway
A highlight of the year was seeing Le Tigre at Brooklyn Steel in their first tour in 18 years. Their first record came out when I was in high school, so I was fully ready to indulge in my teen-girl feelings (which, when it comes to matters of Le Tigre, are remarkably similar to my adult-woman feelings). At first I wasn’t going to buy any merch, but after seeing a few people in the audience rocking the tank, I knew I needed to get it. I loved it the most because it’s such a cheeky take on the viral Prada and Loewe tank tops that have been all the rage lately—another way to bridge my teen-girl with my adult self.
Taylor Anderson, associate manager, social media
There simply cannot be a conversation about the best artist merch without mentioning Tyler, the Creator. His fashion and lifestyle brand, Golf Wang, has gained a cultlike following for a reason. Think pastels and fun, bold prints on high-fashion streetwear pieces.
Irene Kim, production and editorial coordinator, Vogue Runway
While I’ve never seen Blackpink live in concert, I do have some merch, thanks to my wonderful colleague Christian. I just remember when Christian was texting me the options, from light sticks to hand sanitizer to T-shirts—they were really on a level I’ve never seen before. Plus, their merch is so cute that the girls were spotted a number of times opting to wear their tees over the custom designer pieces their superstar stylists pulled.
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