The Turning Point USA All-American Halftime Show likely paled in comparison to Bad Bunny’s star-studded 2026 Super Bowl performance on Sunday, February 8 — but millions of people still tuned in to the alternate option.
According to the YouTube views on Monday, February 9, the organization’s alternate halftime show has since brought in 19 million viewers total. At one point on Sunday night, the livestream reportedly had upwards of six million total viewers.
The Turning Point USA All-American Halftime Show was also broadcast on Rumble, along with Daily Wire+, Real America’s Voice, TBN, CHARGE!, The National News Desk, NTD.com and OAN News. However, details about their streaming numbers have yet to be revealed. The Charlie Kirk Show producer Blake Neff provided estimated numbers on social media.
“TPUSA All-American Halftime Show,” Neff shared via X on Sunday. “Over 5 million simultaneous on TPUSA YT [YouTube]. Almost 1 million on Charlie Kirk’s YT. 200k on Magno News YT. 220k on TPUSA Rumble. 15k CK Rumble.”
Kid Rock, Erika Kirk, Gabby Barrett Getty Images (3)
While it’s still too early for official numbers, it has been estimated that Super Bowl LX, meanwhile, brought in a total of 125 million viewers. This number included the number of people who tuned in to see Bad Bunny’s Apple Music Super Bowl Halftime Show. The Puerto Rico native collaborated with Lady Gaga and Ricky Martin for his show of epic proportions, which also included special guests Pedro Pascal, Jessica Alba, Alix Earle and Karol G.
The hour-long Turning Point USA livestream featured performances from Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett. Erika Kirk — the Turning Point USA CEO and widow of the organization’s founder, Charlie Kirk — was absent from the concert although several fans had hoped she would make an appearance.
“It’s powerful because what Charlie always loved and knew is that he wanted to be in the forefront of the culture war,” Erika, 37, told Fox News earlier this month about the All-American Halftime Show. “He would be fist-pumping at this. He would be so stoked. And what better way to honor him than to just get in the middle of this and be able to offer an alternative to families.”
Turning Point USA, the conservative and right-wing organization founded by the late Charlie Kirk, is hosting its own Super Bowl LX halftime show. “It’s true, Turning Point USA is thrilled to announce The All-American Halftime Show,” an October 2025 X statement read, noting the concert will celebrate “faith, family and freedom.” The All-American Halftime Show […]
Turning Point USA announced their concert in October 2025, one month after Bad Bunny’s announcement as the Super Bowl LX halftime performer received some backlash. (The Turning Point USA concert announcement also came weeks after Charlie was shot and killed at age 31 while speaking at Utah Valley University.)
“For us to be able to provide an alternative that is pro-America, that is just pro-everything, that’s not the opposite of what they’re putting out there,” Erika added. “I don’t want to go into details and bash that because there is apparently an audience that wants that, but there’s a larger audience that wants ours.”
Social media was abuzz on Sunday with backlash to Turning Point USA’s All-American Halftime Show. Even conservative commentator Candace Owens had a negative reaction.
Owens claimed that the five million viewers on Turning Point USA’s livestream was an inflated number. (Us Weekly reached out to Turning Point USA for comment.)
“The problem with people who have a lot of money they didn’t earn, is that they tend to have no idea how stuff actually works,” she wrote on X. “We have an organization that scammed its views by paying platform advertisers, followed by influencers to pretend they broke records.”
